Luke, I Am Your Volkswagen Essay Example for Free

Luke, I Am Your Volkswagen Essay Who doesn’t want to be Darth Vader? In May of 1977, I was just like every other seven year old in America wanting to be just like Darth Vader and use the force to control all my toys. During the 2011 Super Bowl, Volkswagen made a commercial that made my dream of 35 years come true. In this commercial, a young boy pretending to be Darth Vader, storms down the hall, attempting to use â€Å"the force† to move a treadmill without avail. After many fruitless attempts at controlling everything inside the house, his last attempt is a success due in part to his dad’s new Volkswagen Passat, which has a remote start on his key. The young boy runs past his father, to the front of the car to use the force. He aims his hand toward the car and to the child’s astonishment the force, has finally worked. The rhetorical techniques of logos, ethos and pathos are present and are there to persuade the intended audience. First of all, the advertisement relies on an appeal to reason for its basis. This commercial was created to target an audience that can recognize Darth Vader and Volkswagens. Star Wars references are deeply embedded in our popular culture and it would be safe to say most Americans are aware of phrases that have become part of the popular lexicon, for example â€Å"May the Force be with You†. This commercial appeal to most people because of the fact that every parent enjoys seeing their child uses their imagination and creativity. It also shows his father in the end playing along, amazing his son. Through the commercial Volkswagen recalls a childlike innocence about the car making it suitable for a family. Secondly, Volkswagen brings in an appeal to credibility to convince the advertisement’s viewers. Darth Vader is known throughout the world as one of the most recognized villains including his infamous death-march music. This commercial would not be same if an adult was used instead of a child to play the part of Darth Vader. Volkswagen uses the popularity of the super bowl commercials to convey the fact that they made the same car with the quality of Volkswagen in an all new design for the 2011 model year. By using both parent in the commercial, Volkswagen established that the Passat is a family car and convinces the audiences to purchase the new car. Volkswagen’s final appeal is to emotions to make the consumer want to believe that purchasing a new Passat can give you the power of the force. In addition to the imagery of Darth Vader, the music of Star Wars is easily recognized around the world. The death-march music gives the audience something to remember the commercial by over any other commercial shown on that day. In addition, in the final scene when the father turns the car on and the child thinks he has used the force, this ties the entire scene together and leaves a lasting impression of the commercial with the audience. The main point of this commercial is to sell the new Volkswagen Passat. The use of a child pretending to be Darth Vader evokes an emotional appeal to innocence. As does the use of the all American family household, a stay at home mother and a father who after a long day still has time to play with his son. Also in the commercial, the minimal use of dialog and the use of music convey a simple yet memorable message to its audience. In conclusion, Volkswagen was able to successfully use rhetoric to make a funny and witty ad that appealed to a mass audience and sends a clear message to purchase a new car and you too can use the force.

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%tim's tictactoe final project for ENGR 120 computational tools function tttprog() %builds UI screen f = figure('Name','Tic-Tac-Toe','Units','centimeters',... 'Position',[5, 5, 15, 11]); %keeps track of turns - 0:X 1:O global turn turn = 0; %add buttons global b1 b2 b3 b4 b5 b6 b7 b8 b9 b1 = uicontrol(f,'Style','pushbutton','Units','centimeters',... 'Position',[1, 7, 3, 3],'FontSize',36,'Callback',@onPush); b2 = uicontrol(f,'Style','pushbutton','Units','centimeters',... 'Position',[4, 7, 3, 3],'FontSize',36,'Callback',@onPush); b3 = uicontrol(f,'Style','pushbutton','Units','centimeters',... 'Position',[7, 7, 3, 3],'FontSize',36,'Callback',@onPush); b4 = uicontrol(f,'Style','pushbutton','Units','centimeters',... 'Position',[1, 4, 3, 3],'FontSize',36,'Callback',@onPush); b5 = uicontrol(f,'Style','pushbutton','Units','centimeters',... 'Position',[4, 4, 3, 3],'FontSize',36,'Callback',@onPush); b6 = uicontrol(f,'Style','pushbutton','Units','centimeters',... 'Position',[7, 4, 3, 3],'FontSize',36,'Callback',@onPush); b7 = uicontrol(f,'Style','pushbutton','Uni...

Organizational Culture Assessment Instrument Essay

The organization I last worked with is an IT/ITES company, which is one of the fastest growing fortune 500 companies. The organization has a balanced out structure however there is a little dominance towards ‘The Market’. As per my experience I can say that the reason for this is that the organization is relatively young and striving to compete with the best in the industry. This requires leaders to be competitive and to an extent demanding. Also the employees are dedicated towards the company’s vision and hence strive to achieve the goals and targets set for them. Culture – Strong. People are focused on innovating and brainstorming towards ideas that the management can implement and improve their processes. The company is people oriented which in turn creates a high commitment level from the employees. The organization has leaders who are efficient and ensure smooth running of the company. The company is sensitive towards the clients and customers and goes an extra mile to deliver better than the expectations. This is the reason for them to be able to retain customers and get new businesses. Another fact that I am aware of is that the organization has not till date fired any employee unless in extreme ethical sensitive issues. An example of people being valued and everyone considered equal is that when I joined the company as a fresher some of my friends who ad joined along with me sent a mail to the CEO regarding a certain issue and got a reply from him with the action that would be taken. Since mostly the organizational structure is balanced out there is not much discrepancy. I would however like the company reduce its dominance in the Market style and according to me that will happen with time. Yes there is a cultural congruence and that is mainly because the company’s culture was same as my expectation.

When Imagining A Perfect World - 1515 Words

Olivia Nation Professor Greavu-Comley English 1101 23 September 2014 When imagining a perfect world, the first thing that comes to a person’s mind is world peace. It is only a human thought to believe that the world would be a better place without war and without sickness; it should be a society of harmony. There is a natural hope that despite any differences, the world can come together and overcome all obstacles. Though this goal may seem unrealistic, there are certain steps that can be taken that will bring mankind one step closer to peace. One major step to take is to eliminate racism. It is up to the parents of young children all across the world to help fight the war against racial discrimination. By exposing children to†¦show more content†¦Everyone has faults; there are good people, and there are bad people. After breaking down the different groups of the human race, it is found that there are more similarities than there are differences. Mankind wants to live in a world of peace, and part of being in a societ y in harmony is individuals being tolerant of each other. Not only would ending racism teach people the importance of diversity and respecting other people, but it would also help eliminate violence and make the world a safer place. The world is a multicultural society, and racism divides communities and devalues individuals no matter their effort to fit into society. There are certain things that we cannot change about ourselves, so it is important to end racism, to accept people as they are, and to help create a humane society. Like bullying or domestic violence, racism occurs in cycles. Once it starts, other people start to believe it is okay, but parents have the opportunity to reverse the cycle and influence the next generation to be completely interracial. Some people would argue that because teenagers are notorious for peer pressure, that any effort parents put towards ending the issue of racism wouldn’t have a lasting effect on a child. Peers will influence kids to do and say things they wouldn’t under normal circumstances. Just like drinking, smoking, or sex, discrimination can be influenced by peers because other kids make it seem â€Å"cool†. Although peers are very